Does a cheap offer work wonders?
Hair removal has been a common practice for many years, and it has become an integral part of our personal aesthetic and in today’s society. Various methods of hair removal exist, including shaving, waxing, IPL, laser, and depilatory creams. Each method has its pros and cons, and the body part being treated determines which method is best for hair removal. One of the most popular areas for hair removal is the Brazilian area. It involves removing all or most of the hair in the pubic region (approx.90%), it may or may not leave only a small strip of hair. One would argue that if hairs in the labia majora/labia minora are not removed, it is not Brazilian. The Brazilian waxing method is the most preferred method for this area as it provides a clean and smooth look for an extended period. Typically you are hair-free from 3 to 5 weeks. However, with any hair removal method, proper post-care is essential to prevent irritation, ingrown hairs, and inflammation. Using pre and post-care products, specifically for the Brazilian area, is crucial in ensuring that the skin remains healthy and irritation-free.
Post-care involves avoiding tight clothing, sweating, and touching the area to prevent bacteria growth and irritation. Applying a soothing tea tree lotion or oil to the area can help reduce inflammation and irritation. Also, exfoliating the area regularly can help prevent ingrown hairs. (This can be either a fine sugar scrub or AHAs or BHAs - should be used 7 days after the waxing session, as pores are typically open for the next 72 hrs or longer). Maintaining proper hair removal care doesn't just improve personal aesthetics but can also boost self-confidence and self-esteem. Feeling good inside is reflected in your attitude and mood toward others, psychologically. It can also improve your well-being as it allows you to feel more comfortable and confident in your skin.
IPL - Intense pulsed light or DPL - Dynamic pulsed light is a semi long-term painless hair removal solution that is growing in the market for years. It uses light technology converting it into heat energy destroying the hair follicles right to the root. But recently, I couldn’t help but wonder – there are so many IPL/HR/Laser hair removal promotions running across all social media platforms such as Facebook, Instagram, and TikTok at really insane prices i.e: $69 for 12 sessions on a full Brazilian! It raises concerns about the quality of the service being offered. While the low price point may seem attractive to customers, it is important to be wary of the quality of the equipment being used and the turnover of such services.
It is possible that the machines being used for such a low-priced service may be lousy and worn down, potentially leading to subpar results or even injury. Additionally, the high turnover of such services could indicate that the business is cutting corners in terms of training and safety protocols. Beauty companies may also be using a hard-selling technique with a devious plan to upsell you the things that you don't need. The $69 offer for the Brazilian package may be just a decoy to get traffic to the store as the first step.
From a business perspective, cutting prices in such a manner may not be sustainable, as it may not match the standard operational costs. This could lead to customers being shortchanged in some way, whether it be in terms of service quality or safety. Sometimes pre-booking of the sessions is not as transparent. As a consumer, it is important to weigh the potential risks and benefits of such a low-priced service. It may be worth considering the traditional route, where wages are being paid fairly to operators and the business entity is operating at a sustainable level. In conclusion, what type of customers will you be? Are you the type that goes for quality results or dirt-cheap prices? Which is important to you? And if so, wouldn’t you invest a little more in yourself? We at Wax Factor pride ourselves on results rather than just in it to make easy money while delivering a service that is not mediocre.